The Trüffeljagd - an initiative of the Adalbert-Raps-Stiftung

The Trüffeljagd was an initiative by Adalbert-Raps-Stiftung to provide sustainable support for the butcher's trade and innovation in the industry.
From 2016 to 2021, we met to gather inspiration in workshops and lectures, exchange ideas about trends and make contacts.

Trüffeljagd-Stories

In spring 2020, we asked butchers how they experienced the coronavirus crisis, what impact SARS-CoV-2 had on their businesses, what measures they took to get through the situation in the best possible way and what the future forecasts might look like. We have collected these stories to provide inspiration and encouragement - because only together are we strong!

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Land.luft Bio: Awareness of sustainable products is on the rise, or: The positive sides of the crisis

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From off- to online: Brath butcher's shop expands its digital offering

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Bio-Metzgerei Dreymann: Sustainability and fairness pay off even in times of crisis

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Bohnert butcher's shop: cohesion is also a priority in Corona times

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Elvira's farm store: Always one step ahead - With established concepts through the crisis

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Butcher's Wenisch: Through the crisis with a butcher's app and delivery service

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Collection made easy: Heindl butcher's drive-in makes it possible

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Culinary finesse: Landmetzgerei Diezel sets new purchasing incentives

Event archive

Who has been on Trüffeljagd so far? In this archive, we have collected interesting and pioneering ideas with which committed people from the butcher's trade have broken new ground. An inspiring journey into the past, which for some can also lead to a new future. Because creativity has no expiry date.

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05

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2021

Digital talk with Prof. Manfred Gareis

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03

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2021

Digital talk with Klaus Reichert

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11

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2020

Trüffeljagd digital #2: Digital marketing

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10

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2020

Trüffeljagd digital #1: Digital storytelling

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08

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2017

Trüffeljagd Copenhagen

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03

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2017

Trüffeljagd Lab: Innovation workshop for butchers

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01

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2017

Third Trüffeljagd

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09

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2016

Second Trüffeljagd

03

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04

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2016

First Trüffeljagd