Trüffeljagd digital #1: Digital storytelling
Storytelling is the art of attracting and retaining customers in the long term through the targeted placement of stories about products and companies. What story should be told about your own company? - In this online seminar, we have laid the foundations for creating your own digital identity.
21
.
10
.
2020
At the beginning, the basic building blocks of storytelling were presented with best-practice examples and requirements for digital communication were considered. The tools and possibilities presented on how to professionalize a company's digital presence with few resources were particularly helpful to the participants. The questions were also explored: What is authentic storytelling? What role does branding play in this? And how do you present products or people correctly in the digital world?